Trends
If you haven't heard already, consumers are taking a closer look at the longevity of their clothing and by extension, the efficacy of their detergents. Don't get put in the waste bin because your detergent leaves behind much not to be desired. Stains are inevitable. We are complex people with insatiable appetites to do, see, [...]
COVID-19 and reduce risk when reopening public spaces, restaurants, workplaces, businesses, and schools
Hard Surface Cleaning Due to busy lifestyles, cleaning around the house has become more practice of spot cleaning high traffic areas, such as the kitchen and bathroom. And with the "iGeneration", the desire to make things self-cleaning, automated and tech assisted is growing in numbers, so things have to be thought of in terms [...]
Dishwash The claim of grease-fighting becomes 2 fold; first, it helps to reduce the need to scrub and soak in a pre-wash before loading to the dishwasher, second it reduces the amount of water and product usage in hand washing. Both are looking to save time and water resources. Additionally, hand dish soap with increased [...]
Laundry With awareness rising on how wasteful we have become as a population, preservation and conservation are main drivers in the laundry category. Water conservation will continue to shape new product development in the laundry category, driving the growth of concentrated liquid detergents and tablets, high-efficiency developments and cold water load improvements; specifically using products [...]
MARKET DRIVERS AND TRENDS Sustainability, convenience, efficacy and going beyond the basic functions of cleaning to provide extra caring for the hands, clothes, and surfaces are key trends impacting consumer demand and new product development in the H&IC market. Consumers are more informed than ever on the value vs. performance of their products and seek [...]
FROM AT HOME CAR WASH TO CAR WASH CENTERS, WHAT DO CONSUMERS WANT? WHO WASHES THEIR CAR AT HOME? WHO WASHES THEIR CAR AT CAR WASH CENTERS? Household customers account for the largest share of car wash & detailing industry revenue at approximately 76%. Car Wash & Detailing household customers are broadly defined as [...]
