This formulation highlights the use of novel ingredients such as Dehypon® GRA and Tinocat® CBS-X in order to drive improved performance. The formulation also uses the BASF optical effect portfolio to create extremely white clothing.   Sequence Trade Name INCI Name % Sodium Linear Alkyl Benzene Sulfonate 11.11 Sulfopon® 1216G Sodium Lauryl Sulfate 5.41 Dehypon® [...]