Description
Rheomer® 33T is a hydrophobically modified alkali-swellable emulsion (HASE) polymer designed for cleansing formulations. It provides efficient transparent thickening, shear-thinning rheology, and superior suspension properties in low-to-medium surfactant systems. With its cold process compatibility and high salt tolerance, it offers flexibility and ease of formulation.
Key Benefits & Attributes
- Exceptional thickening efficiency, achieving high viscosity with reduced thickener levels
- Superior suspension properties, ensuring stable dispersion of particles, beads, and actives
- Enhanced foam performance, delivering rich, creamy lather with excellent whiteness and elasticity
- Provides a refined sensory experience with a cushiony, soft feel and clean-rinse properties
- Easy-to-use liquid form, preservative-free, and effortless to disperse and dilute
- Maintains high clarity even in the presence of salt, ideal for transparent formulations









