Description

Rheomer® 33T is a hydrophobically modified alkali-swellable emulsion (HASE) polymer designed for cleansing formulations. It provides efficient transparent thickening, shear-thinning rheology, and superior suspension properties in low-to-medium surfactant systems. With its cold process compatibility and high salt tolerance, it offers flexibility and ease of formulation.

Key Benefits & Attributes

  • Exceptional thickening efficiency, achieving high viscosity with reduced thickener levels
  • Superior suspension properties, ensuring stable dispersion of particles, beads, and actives
  • Enhanced foam performance, delivering rich, creamy lather with excellent whiteness and elasticity
  • Provides a refined sensory experience with a cushiony, soft feel and clean-rinse properties
  • Easy-to-use liquid form, preservative-free, and effortless to disperse and dilute
  • Maintains high clarity even in the presence of salt, ideal for transparent formulations